On Friday and Saturday, September 6 and 7, 2024, this year's campaign days of the IHK campaign "Heimat shoppen" will take place. After the initiative has already been successfully implemented in Idar-Oberstein for several years, retailers, service providers and restaurateurs are once again inviting people to shop with neighbors and friends this year.
"The aim of this campaign is to raise customer awareness of the importance of local retailers, restaurateurs and service providers. After all, they all make an important contribution to creating a better quality of life and identity in local communities. With the campaign, the initiators want to draw attention to the variety of goods and services on offer locally. The highlight of the initiative is the campaign days, which always take place on the second weekend in September.
The "Heimat shoppen" image campaign aims to highlight and support the many small, owner-managed retailers, service providers and restaurateurs, without whom there would be no lively town centers in many places. After all, they are more than just "suppliers", they are also employers, trainers, urban designers, event managers and supporters of associations. Customers therefore have a direct influence on their immediate surroundings with their consumer behavior and help to maintain attractive and vibrant city centers and town centers. "Heimat shoppen" promotes the focus on service orientation and the experience character in order to also highlight the performance of the retail trade. Many people are once again looking to meet up in city centers
with other people, they want to have a good time, get incentives to buy in friendly stores and, above all, be advised by friendly sales staff who listen to their wishes. Where possible, customers should be made aware of the impact of their purchasing decisions.
To make the objectives of the project more transparent, "6 good reasons" were also defined to illustrate the different facets of the campaign: "Heimat shoppen" strengthens your community / reduces the environmental impact / makes your community worth living in / secures jobs and training / supports events, clubs and initiatives / means shopping with neighbors and friends.
During the campaign days on September 6 and 7, retailers and many service providers and restaurateurs will appear together under the umbrella brand "Heimat shoppen". The campaign is the largest advertising campaign for local, bricks-and-mortar retailers in Germany and aims to draw attention to the diversity of local businesses.
- This year's participants in the "Heimat shoppen" initiative from Idar-Oberstein are:
Autohaus Nahetal, Bellas Boutique, Bijou Collection, Buchhandlung Schulz-Ebrecht, Carl Schmidt - Inh. Sven Kritz, Die Faschingskiste, Die Schmucktruhe - Hans Günter Lang, Der Edelsteinladen, Inh. Hans-Ulrich Klein, Edeka Inh. Michael Lorenz, Engel Apotheke, Inh. Heinz Grieb, Ennovy Designs Goldschmiede und Schmuckhandel, Inh. Yvonne Ritter, Felsenapotheke Inh. Heide Mayer, G.K. Kröninger, Hair and Beauty Lounge Isabel Brunk, Herrsteiner Dorfladen, Hörgeräte Ritter, M+R GmbH, Modepark Röther, Modissima Idar, Moser Hifi TV, Pullig Foto und Computer, Schuhhaus Emert, Winelight - Dietmar Schuch.