City Marketing Idar-Oberstein e. V.
City marketing pursues the goal of increasing the attractiveness of a location, both for citizens and for retail and tourism. This is achieved, among other things, through improved communication and long-term cooperation between the individual players involved in shaping the city as a living space (especially retail and city administration) as well as through the joint development and implementation of specific projects for the living area.
A city is all the more successful in its appearance the more uniform and unmistakable the city image is both internally and externally. Idar-Oberstein is striving to become more attractive and competitive in order to meet future requirements. In view of these conditions, Idar-Oberstein also needs an urban development strategy based on a holistic and practicable marketing concept.
This was recognized by the local players. The Idar-Oberstein City Marketing Association was therefore founded in 1999. The objectives of the Idar-Oberstein Town Marketing Association are to pool forces, create synergies and coordinate private and public interests and activities.
The fields of action of the City Marketing Association lie in particular in the areas of business and employment, culture and leisure, shopping, housing and tourism.
The aim is to jointly promote and increase the potential of the city of Idar-Oberstein.
IDAR-OBERSTEINER GIFT VOUCHER
Since 2005, Stadtmarketing has been offering the new Idar-Oberstein gift voucher. This instrument for retaining purchasing power is very popular and is an ideal way for participating companies to attract new customers and retain them in the long term. Whether at the pharmacy, for a cab ride or in a restaurant, the voucher can be redeemed at around 100 points of acceptance and is therefore the ideal gift idea for all those who want to give an individual gift and at the same time support Idar-Oberstein's retail, catering and service companies. The voucher has a value of 10 euros and is issued in an attractive gift envelope with a list of all points of acceptance enclosed.
Since its introduction in 2005, vouchers worth more than 1.5 million euros have been issued, benefiting Idar-Oberstein's retail sector in the form of purchasing power. An amount that might otherwise have flowed away to other municipalities.
You can obtain the Idar-Oberstein gift voucher from the following issuing points:- Idar-Oberstein Town Council, Citizens' Service, Georg-Maus-Straße 1
- Tourist Information Idar-Oberstein, Marktplatz Oberstein, Hauptstraße 419
- Vereinigte Volksbank-Raiffeisenbank eG, in all city branches: Otto-Decker-Straße 14 - 16, Tiefenstein, Idar, Nahbollenbach, Weierbach
- Kreissparkasse Birkenfeld, in all city branches: Head office Auf der Idar 2, branches Tiefenstein, Idar, Göttschied, Weierbach and in Herrstein
- Georg-Karl Kröninger, Hauptstraße 367